Research shows that visitors stick around a website for 15 seconds, and that’s just enough time to convince them to take the next step — whether that’s making contact or buying your product. To get them to reach for their wallets, your business needs an About Us page that explains who you are, why you do what you do, and how you can help.About Us

Historically, most business transactions happened after a prospective customer met with a sales person or business owner and determined if they felt comfortable working together. Since most modern day business is conducted online or over the phone, your About Us page is now more important than ever to convey your professionalism and inspire trust.

About Us: The Rehab Lab’s Journey to Being Singapore’s Preferred Physiotherapy Center

While some businesses are tempted to glorify their products or services on the About Us page, it’s important to remember that most of your website visitors are looking for an answer to one simple question: Why should I choose you over anyone else? The best way to communicate this is by adding a layer of expertise, authority, and trustworthiness (E-A-T) through client testimonials and highlighting individual achievements.

For example, this About Us page by VineHealth shares their company story and values using a mix of bold headers and photos of co-founders to add a personal touch. They also use social proof, including a graph showing the number of users and businesses they’ve served, to build credibility. To further inspire trust, they feature a quote from a patient that explains how the company’s technology helped them.